In today's digital-first sales world, standing out in your prospects' inboxes has never been more challenging. While traditional text-based personalisation has been the go-to strategy for sales teams for the last decade, data shows that it is beginning to loose its effectiveness with modern buyers. In this blog we will explore video prospecting, a powerful approach that enables sales teams to scale personalised video across all of their sales outreach using generative AI.

What is video prospecting?

Video prospecting, also know as video sales prospecting, is a modern sales technique where sales people use personalised video messages to connect with potential customers. Instead of traditional text-based emails or cold calls, sales reps record short, personalised videos to introduce themselves, their product, or service to prospects.

Why video prospecting works?

The effectiveness of video prospecting is backed by compelling data. Salesloft's analysis of 134 million sales emails revealed that outbound campaigns that included personalised videos achieved a 26% higher rely rate compared to standard tactics. This significant improvement in reply rates can be attributed to several factors:

• Human connection: Video allows prospects to see and hear the sales person, creating an immediate personal connection

• Increased trust: Seeing a real person builds credibility and trust fast than text-based outreach

• Better information retention: Viewers retain 95% of a message when watching it in video form compared to 10% when reading it as text

• Inbox differentiation: Video messages stand out in crowded inboxes full of text-based emails

Types of video prospecting

1. Introduction Videos

   • Brief personal introductions

   • Company and product overviews

   • Value proposition explanations

   
   

2. Custom Demo Videos

   • Product demonstrations

   • Feature highlights

   • Use case explanations

   
   

3. Follow-up Videos

   • Meeting recaps

   • Additional info delivery

   • Addressing specific questions

Video prospecting challenges

While video prospecting on a surface level shows impressive results, sales teams often encounter significant obstacles:

• "1:1 video personalisation at mass is the pipe dream"

• "Video is simply not possible for large-scale outreach"

• "It takes our team too long to do manually"

• "We simply can't scale"

These challenges have led to the emergence of AI video prospecting solutions.

What is AI video prospecting?

AI video prospecting represents the next evolution in sales outreach. These platforms combine the personal touch of traditional video prospecting with the scalability of artificial intelligence. Here's how it works:

1. Digital AI replicas

   • Generate a digital clone of sales team members

   • Requires <2 minutes of video footage

   • Preserves natural speech patterns and mannerisms

   
   

2. Scalable video creation

   • Create hundreds of personalised videos from one script

   • Dynamic text fields for personalisation

   • Multi-language capability (35+ languages)

   
   

3. Automated customisation

   • Insert prospect-specific information automatically

   • Maintain consistent quality across all videos

   • Adapt content for different audience segments

Getting started with AI video prospecting

Getting Started with AI Video Prospecting

The transition to AI-powered video prospecting doesn't have to be complicated. Platforms like Nesti offer:

• Easy onboarding processes

• Comprehensive training resources

• Dedicated support teams

• Proven implementation frameworks

Book a demo at www.nesti.io/resources/demo to learn more about how AI video prospecting could level up your sales outreach in 2025.