Use Cases
December 19, 2024
Morgan Edmondson
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Nesti for SDR Managers: Build Pipeline & Win More Deals with AI Video Prospecting
As an SDR manager, you're likely facing several critical challenges:
Standing Out in the Inbox: Breaking through the noise of standard outreach methods is becoming increasingly difficult.
Building Quality Pipeline: Your team needs to generate more SQLs whilst maintaining high conversion rates through to opportunity.
Scaling Successful Approaches: When one SDR finds a winning approach, you need to replicate it across the team quickly.
Maintaining Efficiency: Manual personalisation takes too much time, but generic outreach doesn't get results.
Tracking Performance: Understanding which outreach methods drive the best results is crucial but often complex.
Why Video Prospecting Matters
Salesloft's analysis of 134 million emails revealed that outbound campaigns including personalised videos achieved a 26% higher reply rate compared to standard approaches. The data is clear - video works.
But traditional video prospecting has its limitations. As one sales leader noted: "1:1 video personalisation at scale is the pipe dream. It just takes our team too long to do manually."
Introducing Nesti: AI Video Prospecting that Works✨
Here's how Nesti helps SDR teams build more pipeline:
1. Create Videos at Scale
Generate an AI replica of each SDR using just 2 minutes of footage
Create hundreds of personalised videos from a single script
Maintain consistent messaging whilst preserving individual personality
2. True Personalisation
Dynamic text fields for prospect-specific information
Customise scripts based on prospect data
Support for 35+ languages for global outreach
3. Track Everything
Real-time engagement metrics
CRM integration for activity logging
AI-powered scoring to identify hot prospects
Real Results from SDR Teams
Customers are seeing significant improvements in their outreach efforts:
56% increase in meetings booked
96% reduction in video creation time
Higher response rates across all channels
More consistent pipeline generation
Implementation Best Practices
To help your team succeed with Nesti, we recommend:
Start with Your Top Performers
Use their most successful pitches as templates
Scale proven approaches across the team
Maintain individual SDR authenticity
Integrate with Your Current Stack
Connect with your CRM (Salesforce, HubSpot)
Set up Slack notifications for engagement
Create clear follow-up processes
Monitor and Optimise
Track engagement metrics
Test different scripts and approaches
Share winning strategies team-wide
Beyond Just Videos
Nesti isn't just about creating videos - it's about building predictable pipeline:
Time Management: Automate personalisation without losing quality
Consistency: Ensure messaging alignment across all team members
Scalability: Quickly onboard new SDRs with proven templates
Intelligence: Make data-driven decisions about outreach strategy
Getting Started
Ready to improve your SDR team's pipeline generation? Book a demo to learn how Nesti can help your team:
Drive higher response rates
Create more sales opportunities
Track prospect engagement
Scale successful outreach
Start building more pipeline with AI video prospecting today.
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About the author
Morgan Edmondson
Co-founder & CEO at Nesti.