Nesti for Demand Generation: Create Warm Leads Through Personalised Digital Experiences

In today's B2B demand generation marketing realm, creating demand isn't just about generating leads - it's about generating the right leads through personalised experiences that convert. Whilst marketers invest heavily in various channels and content, most demand generation touchpoints fail to:

• Deliver truly personalised experiences

• Track meaningful engagement

• Generate genuinely warm leads

• Provide clear attribution data

• Scale effectively

What actually is B2B demand generation marketing in 2025?

Demand Generation marketing is the foundation of B2B revenue growth, focusing on creating awareness and interest in your product or service. Unlike traditional lead generation that focuses solely on capturing contact details, demand generation builds long-term relationships through valuable content and personalised experiences. In this blog, we will explore how with Nesti, marketing teams can enhance their demand generation efforts by creating customised video experiences with generative AI that consistently drive engagement and build genuine interest in your solution.

B2B demand generation strategies that work in 2025

A successful demand generation strategy requires a sophisticated approach to personalisation and attribution. Through Nesti's personalised video experiences, demand generation teams can:

• Create tailored & 1:1 video messages for different industries and personas

• Track engagement across the buyer journey

• Deliver rich attribution data for marketing ROI

• Generate warmer leads for sales & business development teams

• Scale personalisation without losing quality

Demand generation vs lead generation - what's the difference?

While lead generation has been around for decades, many people are left wondering what is the different between demand generation marketing and lead generation. While lead generation focuses on capturing contact information, demand generation builds lasting relations through more sophisticated channels that actually drive bottom-line revenue growth. Here's how Nesti helps bridge this gap:

Lead Generation

• Forms and gated content

• Contact detail capture

• Volume-based metrics

• Limited attribution tracking and engagement data

Demand Generation with Nesti

• Personalised AI video & landing page experiences

• Rich engagement tracking

• Quality-based and actionable data

• Clear attribution tracking

• Warm leads for sales

Now, let's introduce Nesti's personalised digital experiences

Nesti helps demand generation teams create high-converting touchpoints through personalised AI video landing pages that consistently deliver:

• 40-80% click-through rates from email campaigns

• 4-6x average video watch rates

• Rich engagement data for sales prioritisation

• Clear attribution tracking for marketing ROI

Example: Personalised AI video pages

Here's how a personalised Nesti video page typically looks for a prospect:

As seen in the video above, Nesti enables demand generation marketing teams to create in-depth personalised experiences at scale. Instead of sending prospects a generic email, each individual gets their own unique digital experience tailored to their specific needs and interests. Demand generation teams can create one master video script that automatically pulls in prospect data from their CRM - including company name, industry, pain points, and recent company developments. This creates the foundation for truly personalised engagement that resonates with your target audience.

1:1 for prospects, 1:many for your team

The power of Nesti for demand generation teams lies in its unique approach to personalisation: delivering 1:1 experiences for prospects whilst enabling 1:many execution for marketing teams. Here's how it works:

For Your Prospects (1:1)

Each prospects receives what feels like a completely bespoke experience:

• Personalised AI videos that addresses them by name, company, job title, + any other enrichment data you have available

• Custom dynamic landing page with relevant content

• Individualised tracking of their buyer journey

For Your Demand Generation Team (1:many)

Behind the scenes, your team maintains complete efficiency & scalability:

• Write master video with custom {data fields} that uses AI to create 1,000s of personalised videos

• Build a single dynamic landing page template

• Scale across unlimited prospects

The result? Your prospects get the personalised experience they expect, whilst your team maintains the efficiency they need.

This approach to personalisation helps explain why Nesti users see such strong engagement metrics - with 40-80% email click-through rates and 4-6x higher video watch rates compared to old-school demand generation marketing tactics.

How it can work in your B2B demand generation funnel

1. Initial Engagement

   • Send personalised AI video emails

   • Drive to custom landing pages

   • Track every prospect interaction

   
   

2. Lead Nurturing

   • Follow-up based on engagement

   • Adapt content to behaviour

   • Build relationships through personalisation

   
   

3. Sales Handoff

   • Alert sales to engaged prospects

   • Provide rich engagement data

   • Enable intelligent follow-ups

So, what are the benefits for demand generation teams?

1. Guaranteed Engagement

   • Consistently high email CTRs (50-80%)

   • Superior video watch rates (4-6x average)

   • Improved conversion rates

   
   

2. Rich Data Collection

   • Detailed engagement tracking

   • Clear attribution data

   • Prospect intent signals

   
   

3. Better Sales Alignment

   • Delivering warm leads only

   • Rich prospect insights

   • Clear handoff automation

Let's summarise how Nesti helps demand generation teams generate better & more SQLs

Nesti helps demand generation teams create truly personalised digital experiences at scale that generate warm leads for sales. Instead of generic outreach, you can now deliver truly personalised video experiences for every prospect.

Start by creating AI replicas of individuals in your team using <2 minutes of video footage. Then, write one master script that dynamically pulls in prospect data from your CRM - things like company name, job title, industry and more.

Nesti then automatically generates hundreds of personalised videos and hosts each one on a unique, 1:1 landing page where prospects can engage with tailored content, relevant case studies, and easy meeting booking options.

Every interaction is tracking, giving you rich engagement data and enabling you to identify your warmest prospects at the most granular level.

🔗 www.nesti.io/resources/demo

Start building driving better quality, higher volume SQLs with personalised digital experiences that actually convert.